The arrangement and creation of web pages that in turn make up a web site. There are many aspects to this process, and due to the rapid development of the Internet, new aspects are continually being added. As far as business oriented web sites go, the basics currently consist of (in order of importance): the "visibility" of the site on the Internet, particularly within the major Search Engines,the informational value of the site, from its target public's point of view and the aesthetic / professional appearance of the pages.